Cello Wimplast
Redefining the digital presence of a legacy consumer & industrial brand
Cello Wimplast
Consumer Goods &
Manufacturing
Website Design, UI/UX,
Frontend Development
WordPress
(Custom Theme)
About Project
Cello Wimplast is one of India’s most trusted plastic product manufacturers, offering a wide range of solutions across household, commercial, and industrial segments. The goal was to modernize their digital presence while preserving the brand’s strong legacy and credibility.
- A vast product catalog spread across multiple categories
- Difficulty in guiding users to the right product quickly
- Legacy brand perception not reflected in the digital experience
- Need to serve both B2C and B2B audiences
Our Approach
At Cello Wimplast, our approach was rooted in striking the right balance between heritage and innovation. As a brand trusted across generations, it was essential to preserve the company’s strong legacy while evolving its digital presence to meet modern expectations.
We focused on creating a clean, contemporary, and user-centric website that reflects Cello Wimplast’s scale, quality, and reliability. Clear navigation, structured product categorization, and intuitive layouts were designed to help users easily explore household, commercial, and industrial solutions.
- Information Architecture
- UI/UX Design System
- Responsive Frontend Development
- Performance & SEO Optimization
Work
overview
APPROACH
The homepage presents a clear categorization of Cello’s product families — Furniture, Coolers, Bubble Guard, Kleeno, Pallets & Utility Products — allowing users to discover the product range quickly.
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