Agriwow
Digitizing Agriculture with Clear Product & Service Messaging
Agriwow
Agritech
Agriculture Marketplace
Website Review, UX/UI Evaluation &
Strategic Web Analysis
About Project
Agriwow positions itself as an agricultural marketplace and agritech platform designed to serve farmers, agricultural buyers, and stakeholders across the agricultural value chain. The platform claims to connect producers with buyers, bring transparency to agricultural trade, and provide technology-driven solutions for farm-related services — including product listings, machinery, inputs, and logistics support.
In an era where digital solutions are transforming farming and rural commerce, Agriwow’s digital presence is a key touchpoint for potential users seeking clarity on offerings, ease of engagement, and trust in the platform.
Challenges
First Impression & Brand Communication
First Impression & Brand Communication
Navigation & Structure
While the structure attempts to cover essential categories, the site could benefit from clearer segmentation of offerings — especially if it wants to serve multiple audiences (farmers vs. large buyers vs. service providers).
Visual Design & Layout
The overall design style is modern with visually prominent sections and bold calls to action. However:
The palette draws inspiration from nature, combining fresh greens with a warm golden accent to represent growth, sustainability, and vitality. Balanced with dark neutrals, the colors create a strong, earthy identity while maintaining clarity and a modern digital presence.
Work
overview
APPROACH
Strategy & Recommendations : To strengthen the Agriwow website and make it a better lead-generating, user-centric digital platform, the following improvements are recommended.
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