Digital Marketing is AN umbrella term for the selling of product or services exploitation digital technologies, primarily on the net, however additionally together with mobile phones, show advertising, and the other digital medium.
The manner within which digital selling has developed since the Nineties and 2000s has modified the manner brands and businesses utilize technology and digital selling for his or her selling. Digital selling campaigns have become additional prevailing, as digital platforms area unit progressively incorporated into selling plans, and as folks use digital devices rather than about to physical retailers.
Digital selling activities area unit program improvement (SEO), program selling (SEM), content selling, influencer selling, content automation, campaign selling, and e-commerce selling, social media selling, social media improvement, e-mail marketing, show advertising, ebooks, optical disks and games, and the other kind of digital media. It additionally extends to non-Internet channels that give digital media, like mobile phones (SMS and MMS), recall and on-hold mobile ring tones
Digital selling is commonly cited as 'online marketing', 'internet marketing' or 'web marketing'. The term digital selling has adult in quality over time, significantly in sure countries. within the USA on-line selling remains current, in Italia is referred as internet selling however within the Great Britain and worldwide, digital selling has become the foremost common term.